Having digital skills is essential today to integrate into the job market. In fact, both start-ups and large companies are looking for employees who can understand marketing analysis, master social networking and electronic reputation management. This is especially the case in a context like this, as companies are accelerating their digital transformation.
On Friday, May 13, 2022 at 12:30 pm, EFAP, the School of the New Communication Professions, is organizing a webinar on this topic.
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You will return to the importance of having digital marketing and communication skills to enhance your employability in major cities such as Bordeaux, Lille, Lyon and Paris.
The importance of marketing and communication in digital
Within two years, the pandemic prompted companies in multiple sectors to make a change that, at first, should have taken place over a much longer period: digitization. According to a study conducted in 2020, by the cloud communications software publisher Twilio, the health crisis has enabled France to gain more than six years in advance in its digital transformation. This was possible thanks to tools like data and cloud as well as digital marketing and communications. Going forward, the goal is to continue to digitize the working methods and interactions with customers or experiences provided.
To do this, companies invoke versatile profiles, able to understand the challenges of the digital economy, inbound marketing, digital project management, etc. These are all elements covered in an MBA specializing in digital marketing and business. EFAP part time. During this conference, speakers will return to the skills required to find a place in these companies in a complete transformation.
Here are the four main topics of the webinar on May 13, 2022:
- How did Covid-19 lead us to the next economy? ;
- What are the basic business skills in marketing/com? ;
- What are the basic soft skills in this sector? ;
- What is the role of the local network and ecosystem in the digital world?
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To address these topics, three professionals will participate in this roundtable:
- Vincent Montet, Founder and Director of the DMBA and Vice President of the Association for Digital Economy (ACSEL);
- Sophie Gignier, Deputy Director of the MBA;
- Arnaud Chatel, Educational Director of the DMB MBA.
Experts will discuss in detail the key role of digital marketing and communications in the development of companies undergoing digital transformation. Mastering these two majors can open the door to new careers, but also to management positions in sectors such as distribution, luxury, media, pharmaceuticals or even industry.
For the participants, this webinar is an opportunity to learn more about the transformation their career could take, and the role digital marketing and niche business should play in an EFAP programme.
Speakers will return to the characteristics of this training, being ranked second best MBA, Digital Marketing and E-Business in the Eduniversal 2022 Ranking. The training targets retraining professionals as well as students at the end of their curriculum. In fact its part-time form (3 to 4 days of lessons per month) is compatible with professional activity. The MBA allows you to gain today’s essential knowledge about customer marketing, blockchain, web and mobile advertising… To learn more and improve your employability in the Bordeaux, Lille, Paris and Lyon market, don’t forget to register for this webinar.