What are the duties of a digital marketing manager?
to meu within the Marketing and Communications Department, and Digital Marketing Managerwhere Digital Marketing Manager, defines how and/or sells a product or service on the web, tablet, and mobile. The strategy he sets should allow him to achieve his quantitative and qualitative goals (increase company visibility, online traffic and sales) while respecting project deadlines.
Unlike a traditional marketing manager – who develops his promotional campaigns for different channels (TV or radio advertising, presentation …) – a digital marketer directs his strategy using only digital tools: natural and paid references, presentation, social networks, affiliation, tracking …
The digital marketing manager also conducts quantitative studies to reduce business risks. Defines the company’s digital identity and position in the market. Once the campaign is launched, he carefully analyzes the results and returns on investment in order to readjust and improve his strategy. It may be required to outsource certain processes by contacting service providers. Liaising with the general management, IT team and sales representatives, this manager also manages and leads the team Web Marketing He can recruit and train her.
Skills/Qualities Needed to Become a Digital Marketing Manager
Excellent knowledge in Marketing and Digital
Feeling of Analyzing, Listening and Observing
Anticipation, creativity and innovation
Team management and movement
Taste the numbers
How to become a digital marketing manager? What training to follow?
Various training courses for Become a Digital Marketing Manager, but you must have a baccalaureate +5. Aspirants can choose Business School, Masters of Online Oriented Marketing, Online Marketing, and E-Commerce.
It is also possible to integrate specialized schools. For example, ECITV, the Grande École du Web, Digital et de l’Audiovisuel en alternance, offers a Bachelor of Digital Marketing course that allows you to gain a knowledge base on the different aspects of digital marketing: web design, web development, web analysis, communication Social SEO/SEA… At the end of this work-study based training, students will receive a state-recognized Diploma at Level 6 registered with the RNCP.
For specialization, the school offers a Master’s course in Digital Marketing and E-Business leading to a state-recognised Level 7 Diploma registered with the RNCP. During these two years of the Master, students acquire various skills in 360 marketing strategy, web development, project management, e-CRM … They also participate in projects such as creating a website or a consulting assignment. The 100% work-study course allows free access to this training (funding provided by the host company) and professional qualification for better integration into the labor market.
To integrate this master’s degree, candidates must have a Bac +3 in humanities, communications, marketing, LEA, literature, management, commerce, multimedia, and computer graphics.
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Working in Digital Marketing: What Are the Job Opportunities?
The Digital Marketing Manager Works within companies with a website and/or mobile phone, or within web or online marketing consulting agencies.
With the arrival of new technologies, marketing functions are constantly evolving, creating new business opportunities. The digital marketers It is highly demanded by companies looking to increase their online sales. It should be noted that the position can be reached after an initial experience of three to five years in web jobs. Thus a work-study program can allow a young graduate to get to a job more quickly.
Professional Development for Digital Marketing Manager
A digital marketing manager can take over the management of the entire marketing department of a company.
What is the salary of a digital marketing manager?
A digital marketing manager, at the start of his career, earns an average of €3,500 per month.
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