Do you want to start a self-made digital marketing? By combining will, patience, curiosity and practice, you will achieve your goals. But for this, you must first choose your specialty. In other words, you have to find your own web marketing branch…
Digital marketing is very broad. If you want to progress, then you must direct your energy and focus your efforts on the aspects that appeal to you the most. To define your Internet marketing branch, we suggest the following approach:
Digital marketing is all about providing solutions to problems people face. For example, how do you satisfy people who love sports betting without leaving the comfort of their homes? By providing them with a complete and high quality online betting site that allows them to bet on the matches of many sports!
With this in mind, ask yourself how you would like to help at scale. To answer this question, base yourself on what you care about and the skills you enjoy applying them.
Let’s now review the main branches of digital marketing:
SEO and SEM
Would you like to consult different sources to answer your questions? Are you tempted to check the link before sharing it to make sure all the information is correct?
For you, there is no doubt about the importance of content, quality and SEO. So, orient yourself towards SEO and search engine marketing! Learn how to research and make the most of keywords, but also to understand how Internet users can work to improve your strategies.
To succeed in this branch, you will need an analytical mind. It will help you identify emerging trends, increase traffic, and build a strong link network with your web pages.
Do you like to post stories, tips or opinions on your social networks? Are you hungry for information and want to share it? Content marketing may be right for you.
In practice, content marketers devote a large part of their time to writing long, engaging and high-quality content, but also to optimizing it for SEO.
In addition, experience in the field of customer service may also be useful to you. It will help you better formulate your information and arguments, in order to create more persuasive texts.
Social Media Marketing
Do you keep diaries or diaries? Do you easily adopt new habits? Think social media marketing!
To stand out in this specialty, you must create short and engaging content: texts, images, videos, GIFs, etc. Also create a posting calendar, with different types of posts likely to appeal to your audience – not forgetting the associated hashtags.
Next, manage your community by encouraging interactions and participation as much as possible. Finally, track the success of your posts and adjust your strategy accordingly. All this while staying true to your brand image (or that of your customers).
The article was written in collaboration with 7 shapes