How to Attract People to Your Store, Restaurant, or Agency in 2021 with Digital Technology? How do you bring traffic to your customers if you are an agency? The end of the year periods are approaching, and it is imperative to have a digital strategy in place to increase visibility and customers. Not only will these strategies allow you to get traffic during Black Friday or Christmas, but on a regular basis. I will introduce you to the best new strategies that community managers and online marketing agencies are using to improve the visibility of their customers. Starting !
1) Develop your social networks
Do you want to get a large audience very quickly around your product or concept? Build a strong presence and reputation on social media. Set a thoughtful release schedule. Broadcast your advertising messages and information about your news on your page and in groups.
With a little skill and well-designed content, social networks can allow you to:
- Take advantage of direct contact;
- Influencing opinion leaders.
- creating a community and retaining an audience;
- Quickly position yourself as a reference in a specific sector.
Don’t limit yourself to public social networks like Facebook, WhatsApp, and MySpace. Also consider using social networks like LinkedIn, which allows you to reach a more professional goal.
It must be relevant to your business. For example, a restaurant should have platforms such as: Instagram (to highlight pictures of its dishes and create stories to share), Facebook (an older audience), and Tiktok (to attract a younger audience and gain greater visibility with challenges).
Basic elements that some companies rarely use:
- Retargeting : Your community participates in your posts or comments or visits your website? You should try to target them with retargeting. offer a discount or other attractive offer so that they can come to you or order online;
- Stories or facts : It takes time, but you have to post almost every day for restaurants to get people to the dining room;
- influencers : Contact people who already have a community in your industry.
2) Advertise online
More effective, faster to publish, and less expensive than traditional advertising campaigns, online advertising tends to target potential customers more accurately.
It is suitable for both mobile users and Internet users and aims to increase:
- The number of visits or periodic visits (daily, weekly, monthly, etc.);
- conversion rate
- number of clicks
- Return on investment (ROI).
Here are the main types of online advertising that you can try, among others:
- Facebook ads;
- Google Ads: paid SEA references;
- Display campaigns: purchase of advertising space on sites and applications;
- Online directories: PagesJaunes for example;
3) Develop your own customer reviews
No matter how good your website and customer service is, it will take more than that to build trust with your new customers. The average potential customer who reads the reviews of those who have tried your services will be easier to convert than someone who knows nothing of what your customers think of you and your products.
So, create accounts on trusted customer review platforms and communities and encourage your customers to share their opinions about your products and services every time they buy from you. The most popular review platforms are:
However, regularly check and clean your reviews to prevent fake negative reviews requested by your competitors from tarnishing your reputation and delete your fake reviews in the best possible way.
There are effective solutions like LocalRanker to allow you to collect more reviews using SMS, QR code or Facebook campaigns.
If you have the right tools and the right habits, you will be able to collect more reviews.
Of course, be careful to respond to all your opinions, these actions are also important for developing your local vision and attracting people to your home.
4) Do local SEO
Recent statistics show that an ever-increasing percentage of searches on Google are local. By doing local SEO on Google, you increase your chances of getting more traffic.
All you have to do is create a Google My Business listing, enter all the basic information and improve it to make it practical, comprehensive and creative.
Today’s local SEO depends on a combination of factors such as the organization’s position, reviews (frequency), website optimized for referral and natural citations.
You must first know the most relevant local keywords for you, then properly optimize your Google My Business listing and track your positions on Google and Google Maps.
Tips for finding out your keywords: Take the name of your main business + your city. For example, a Japanese restaurant in Paris 16 can be: “Sushi Paris 16”, “Japanese restaurant Paris 16”.
Today, it’s even possible to reply from Google thanks to the new Google My Business messaging feature. This feature allows you to create an online chat on your list to instantly respond to customers.
5) Do email marketing and SMS marketing
Much less expensive than previous marketing tools, email and SMS marketing are the most profitable marketing channels.
Even if you have no programming knowledge, you can create marketing campaigns, automate messaging, and customize messages.
Additionally, with SMS marketing, you can benefit from an unparalleled delivery rate.