With a Digital Marketing Certificate, emlyon Business School allows professionals to quickly develop their skills

In recent years, professions have been disrupted by the arrival of digital technology. The latter today is a dimension in itself for any company that wants to increase its notoriety, increase its turnover and, in general, be on new channels that adhere to the uses and practices of consumers.

Although digital is full of opportunities that can serve many purposes, it is not always easy to find your way around and exploit all the potential it holds. This is where digital marketing certification comes in.Million College of Business Administration. This business school offers CPF-qualifying training to a professional audience who wants to add new skills to their profile. It lasts nine days, and can be reached in Lyon and Paris in person, but also online.

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This certification allows you to get acquainted with the methods of digital marketing to know all the subtleties, advantages and above all very quickly to be able to integrate new weapons into your daily life as a marketer. The goal is to help marketing professionals gain an overview of the new dynamics offered by digital, but also the skills and knowledge essential to evolve in their business practices and in their careers.

Consult the training program

Digital Marketing Certificate to gain new knowledge

This training is aimed at managers or project managers working in various sectors in the field of complete digitization, such as industry or retail. It is especially for those who want to understand the role of digital marketing and know all the tricks. Several professionals have already participated in the training, such as Matthieu Poussier, who chose the online format last year, and Alexandre Mertens who chose the face-to-face format.

New to this topic, I was able to quickly understand concepts, use relevant tools, and spread a digital marketing strategy by adapting it to the specifics of my business. This intense and realistic certification gives the impression that you are part of an agile team managing digital marketing projects… exciting! Matthew says.

Matthew Bossier.

This certification brought me much more than I expected. It opened my eyes to the world of tomorrow and allowed me to gain a solid foundation in marketing. Alexander testifies.

Alexander Martins.

A digital marketing degree, either online or in person, provides an understanding of the key steps to creating, refining, and maintaining an effective digital marketing strategy. Set your goals, acquire the right tools, evaluate your acquisition channels… There are many stages that need to be passed in order to properly deploy digital marketing in every aspect of the customer experience.

In 2022, digital marketing will once again be one of the pillars of improving customer experience. At the heart of the business strategy, this customer experience must be translated into its organization by creating links between all the departments that contribute to revenue generation: sales, marketing, customer success, technology… Aligning all revenue-generating teams for predictive and sustainable growth Frank Gilrott, Certification Educational Director and expert in optimizing digital marketing and project management, explains. He leads training alongside other digital marketers.

By attending, the participating professionals will be able to benefit from their expertise, particularly in terms of innovation. They will discover the potential of tools like artificial intelligence, and how they can become central to their business.

Three axes to understand the main challenges of digital marketing

The certificate is divided into three modules, which collectively define the main stages in the development of a digital marketing strategy. First, participants will discover the system as a whole as well as the key concepts that accompany it. They will have the opportunity to learn about SEO, content creation, customer experience modeling… a lot of elements that will allow them to acquire the basics needed to create their own marketing strategy.

The second module aims to teach them different marketing tactics that are necessary to support the customer experience. They will be useful for communicating effectively with customers from the beginning to the end of the buying journey.

Finally, the last module aims to introduce participants to the latest technological tools that have become essential in marketing (CRM, marketing automation, web analytics, content management, sales engagement, sales enablement, etc.). It also allows you to learn about data processing through artificial intelligence and machine learning algorithms. Finally, it explores the best known agile methods (Scrum, Kanban) and gives the keys to adapting them to the context of the marketing department in order to be better organized and work more efficiently.

In this sense, this internship is an opportunity to update your skills and understand how to take advantage of the digital benefits in store for your business.

Consult the training program

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