Why is email considered a powerful communication channel for customer acquisition?

Email, the company’s first communication channel

Over 1.4 billion emails are sent daily in France, an average of 40 emails sent by each of your employees! With an average open rate of 85%, email is the company’s primary communication channel.
While major companies and brands are increasingly relying on social media strategy to ensure they are promoted and thus create links with their target audience. Email offers direct and personal communication. Participates in establishing a relationship of trust between the members of the company and their recipients. Immortal email is 40 times more effective than Facebook and Twitter for acquiring new customers. Easy to learn, it is used by all members of the company. Inviting their clients and prospects to discover their brand and company through this medium is a simple, accessible and much cheaper method than any other channel of communication. In fact, hiring a community manager to answer H24 customers’ questions is difficult, and bots are still limited to basic exchanges. The latter also tend to undermine users’ patience by duplicating their answers or questions. Also, it is easier for the user to find an email than a post on social networks or scroll through their SMS list! Email works especially well in the context of loyalty or incoming marketing communications.

Create synergy with email and social media

Social networks take precedence over email campaigns, but they cannot replace the company’s individual “management” communication. Social networks are essential to creating and maintaining a close relationship between a company, its customers, prospects, employees, and partners. They complement direct marketing by sending marketing emails and postal campaigns. Another advantage of social networks is the penetration of targeted professional audiences through their own field. An interesting acquisition tactic as all of us are on the lookout. The real success of a social media strategy is the success in building and uniting a community. Interactions multiply and commotion becomes possible.

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Email Direct Marketing Star!

We have mentioned it below, email is a simple and effective means of communication. Direct marketing, which can be called “target selling”, consists of suggesting targeted offers that your customers have not yet authorized. The idea is actually to anticipate their needs with the target content. The approach requires regular communication about the company’s missions, professions, and services. Once the need becomes a reality for your customer, they will remember that you are able to meet it and will know how to contact you.

Test Email Marketing

Email marketing consists of a personalized central message, and a second “message” in the format of an email signature with a banner. The advantage is that advertising is not intrusive even if it is clearly visible! Message editors, such as Outlook or Gmail, do not offer much capabilities for creating professional email signatures. On top of that, don’t allow them to be automated for all of your company’s messaging accounts. However, this option makes it easy to distribute communication campaigns. Going to an email signature editor is a good alternative. Some offer free subscriptions to test their platform.
Here are examples of campaigns to promote:

  • Product launch
  • Participate in an event
  • Promote an article from your blog on business experience
  • Quote an article from an influencer or media outlet talking about your business
  • Boost your social networks
  • Promotion

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