Publish a marketing campaign with an email signature

A single administrator can create an automatic email signature for all of their employees with just a few clicks. The solution enables communication campaigns to be migrated in the signature email banner format. Perfect for making email signatures a lever to transform web marketing and customer acquisition. Here are some tips for spreading a marketing campaign with your email signatures.

Personalize and standardize your email signatures

With an average open rate of 86%, daily email has nothing to envy in email campaigns. Email communication remains one of the most effective and personalized strategies, especially in BtoB communications.

An email signature serves the professional competence of the company, and should not be neglected. The signature template should be customized in company colors and matched to each company member at the same time. It’s a simple way to self-promote your business and invite potential clients to discover your website or follow you on social networks.

Make employees brand ambassadors

Attaching a banner ad to the email signature of its collaborators is not a very regular practice in companies. However, today we see a very effective return on investment.

Sebastian Hardy, President of Nantes Actual Systèmes, a wholesaler of computer equipment, discusses the advantage of deploying the solution:

“Whereas before we circulated one newsletter per week, we now send our news in banner format in the email signatures of our salespeople. In fact, we realized that the majority of emails sent ended up in trash or in spam. While necessarily open An email sent by one of our salespeople.We have 13 salespeople who send 50-100 emails per day to customers or potential customers.Because they can’t address all current topics, email banners communicate news that might be of interest to their recipients.The most frequent topics are offers Promotional, news and current product launches. Usually in our promotions we have a large number of clicks, which is 150-200 clicks. The most successful campaign we had was the launch of a new GDPR product. The campaign achieved more than 900 clicks” .

Create an editorial plan for email banners and performance measurement

Regularly updating a banner in your email signature is a positive indicator of your company’s ability to be active in its communicative relationship with a potential client or partner. It is necessary to switch the themes of the banners. It is possible for example to combine:

  • promotional offer
  • new product
  • Participate in an event
  • Promote an article from your blog on business experience
  • Quote an article from an influencer or media outlet talking about your business
  • Boost your social networks

Once the logo is created, all you have to do is upload it to Boost My Mail and assign it to the desired users.

To customize your campaigns and make them more effective, you need to be measured and tested by AB. Boost My Mail provides a tracking tool to keep track of the statistics of distributed banners.

Complete and easy-to-implement solution

Implementing the solution is very easy and does not require any technical knowledge. Boost My Mail is aimed at beginners, and can be installed in 15 minutes… Choose a signature template, include your logo and choose the elements you want to appear in the signature (surname, first name, job, phone number, website, social networks, etc.). Once you have your signature template configured, all you have to do is integrate a banner and assign users. Once all the elements are combined, go to the Stats tab to view the click volume of banners and post email signatures.

During use, we especially appreciate the well-thought-out design of the platform. UX is also a real success … the choice of signature models is wide, which makes it possible to satisfy all needs. In terms of tracking and analytics, here again, everything is well thought out and allows you to get real data visibility of your campaigns, even in low volumes of mail. Finally, in the case of employees working for multiple brands within the same company, Boost My Mail allows multiple signatures to be associated with the same employee.

To try the online solution for free for 14 days, go to this link.

This article was written as part of a partnership with Boost My Mail

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