While the web tools market is very dynamic and registers many new entrants every year, some have managed to establish themselves as a benchmark for a long time. This is the case with Message Business, which since 2006 has provided a complete marketing solution to support all types of clients, such as ETIs (medium-sized companies), non-market organizations and agencies. Via email, SMS, marketing automation or even data management and landing pages, the resources offered are numerous and make it possible to support customer acquisition and a complete loyalty strategy. It should also be noted that the features offered are in full compliance with the General Data Protection Regulation (GDPR), the site even offers a consent module for cookies and the entire application is hosted in France. Message Business revealed several new features a few days ago, and this is an opportunity (to rediscover) the many possibilities it offers digital marketing professionals.
Centralize and qualify your contacts
This is the raw material for any marketing platform: your contacts and associated information! To get started with the Business Message service, you will need to import your contacts database, in TXT or CSV format. You will be guided through the import process to validate the nature of the various information provided and match them to the tool’s contact database fields. Previewing the result will permanently validate the import.
Of course, you can import as many as you like. The contacts will then be visible in the dedicated section, and each file is editable. Are you missing an area important to you? You can add it by specifying the nature of its content (text, number, date, etc.).
Business Message also offers many other ways to automatically insert contacts: Magento / WordPress / Woocommerce / Prestashop / Salesforce modules as well as a ZAPIER connector and a very well documented API. File sharing is also provided by SFTP.
Since not every member of your community has the same attachment and behavior toward your brand, site or product, the new version of Business Message offers to assign them grades. It is up to you to decide how this is calculated: opening correspondence, SMS, website visits, etc. You can then initiate or prioritize your marketing actions according to the defined results, and thus the assumed expectations of those customers and prospects. .
In the same spirit, not all of your customers have the same centers of interest. Imagine that your site specializes in soft motion and therefore offers several categories (bikes, scooters, etc.). Customer A can only care about bikes, while Customer B will swear only about scooters. Then there will be no point in launching untargeted marketing actions when their interest is highly marked. Message Business allows you to create segments in your customer base, which will be based on the actual uses of your visitors: pages viewed, links clicked in emails, etc. Internet users’ path is stored anonymously and linked to contact data if individual consent is expressed to follow.
Several other common procedures are available to take care of your contact base. You can identify bad email addresses, fake phone numbers, view active and inactive contacts, and duplicate or export the database if you need it elsewhere.
Manage your marketing operations
Your contact database, in particular your points and segments, will be used to launch different types of marketing from the platform:
- Send by email : Create email campaigns or newsletters for your subscribers. They can be created based on a previous process, from an HTML file, from your messenger or even from an RSS feed or Excel sheet. Emails can also be written entirely for an automated marketing sequence to welcome and thank a new contact and deliver a series of campaigns over several days or even later.
- short message : Send SMS campaigns, with the possibility to customize the name of the sender and the number of the source. Marketing automation is also available on the SMS channel.
- Web forms and surveys : Create forms for collecting information and customizable surveys with many input fields: contact details, subscription, text boxes, etc.
- web pages : Create landing pages by drag and drop, allowing to choose the number of columns, layouts, page style and the elements that make up it: buttons, text, images, rating, push … Quick access to the generated HTML code is a permit.
- Transactional emails : Configure transactional SMTP to segment, manufacture, and schedule messages such as order confirmation and sending passwords or notifications.
Innovation: Real-time custom web blocks
With this new version, Message Business allows you to create sets of content adapted to your visitors, either thanks to data from your marketing database (zip code, purchase history, CSP, etc.) or in connection with browsing data on the site (pages). previous visits, clicks, etc.) or based on the behavior of other channels. Message Business is positioned in the field of cutting edge marketing solutions with virtually no operational complexity or exorbitant pricing (see below).
The solution is very complete to send more personalized and effective messages to your customers, prospects and visitors through the many channels available to you. Operations reports are available for each action performed in order to judge its effectiveness: submissions, slots, clicks, etc.
> Discover the messaging service
Templates to make your life easier
Do you need inspiration for your marketing campaigns? The programs will give you an idea of what can be done in terms of relational arrangements. Ready-to-use marketing sequences will be presented to meet your needs: online sales, thank you and loyalty, reminders, rewards … They are designed and customized for many sectors of activity: law firms, hotels, publisher programs, – merchants, travel agencies … each time it includes resources Like email templates, contact forms, SMS reminders… This will allow you to take advantage of standard cycles to improve your operations from the start, while still keeping the possibility to improve and adapt them to your needs. Some programs are specifically for Magento and Prestashop, if you use these solutions.
On the resource side, you also have access to a set of templates, i.e. templates that you can use and edit for your own operations. For emails, forms or standard letters, you will be able to display many examples and forms categorized by topic (feminine, BtoB, IT, tourism, etc.) that will be adapted to your goal and expectations. A valuable asset to save time in the implementation of your operations!
Flexible pricing and innovative pricing
Despite the many advantages of a marketing platform for engaging customers and prospects, some marketers are discouraged from using it due to the often high cost of entry. Message Business embraced innovative and flexible pricing to open marketing automation to everyone.
There is no price per contact, but billing in the form of a monthly subscription to access the most advanced marketing automation features associated with your data volume, starting at €79 per month for 3GB of data. Email marketing and SMS marketing are billed in the form of purchases to send credits at reduced rates.
Support is available by email and phone, as well as online help with several tutorials (in French of course). If you need more support, Message Business also offers consulting, assistance, training, and expertise in integration, campaign management, or connectivity to your information systems. A set of services that will allow you to calmly proceed with the implementation of your strategy and thus contribute to the distinction between messaging service and freemium solutions such as Mailchimp for example.
> Discover the messaging service
Article produced in partnership with Message Business