Marketing automation solution for VSE facilities and SMEs

Nowadays, every company dreams of saving time in their marketing strategy and primarily in email marketing related tasks. Personalization and automation are the keywords for that. Various solutions are in the market for sending effective and personalized campaigns, while automating your submissions.

Today it is the ActiveCampaign solution we care about. This marketing solution integrates several marketing and CRM tools, while specializing in marketing automation. Thus ActiveCampaign assists companies and more specifically marketing or sales teams in their daily lives by offering powerful and intuitive tools. The solution competes with tools like SendinBlue or Hubspot.

in the same category

Thanks to artificial intelligence, this tool allows you to create stylish social media posts

The entire customer experience is powered by ActiveCampaign

Active campaign features are numerous. First, let’s talk about email marketing. The tool allows you to create fully customized mailing campaigns targeting the interests of each customer. The goal is to send the right emails to the right people. For this, the tool provides an easy-to-use, drag-and-drop designer to create original emails in a few minutes. Email templates are also available and adaptable.

Customizing email campaigns

Getting to the right person at the right time

Segmentation allows you to send different messages to multiple audiences. For this purpose, the active campaign uses dynamic content, based on predetermined conditions. Depending on the information available on each contact, the emails are really personalized and the audience interacts more easily, because the email received really matters to them. With ActiveCampaign, A/B tests can be done to understand what works best and adapt campaigns.

For the automation part, ActiveCampaign manages what no one has time to manage. Here we mean the execution of a series of messages, depending on certain actions via a drag-and-drop automation generator, the ability to easily identify the most engaged contacts or the possibility of obtaining information from other platforms. ActiveCampaign integrates with more than 150 tools and apps, such as Facebook, Shopify, WooCommerce or Zapier.

ActiveCampaign Automatic Feed Generator

Finally, ActiveCampagn offers an automated sales CRM. The latter makes it possible to guarantee the entire sales process, from filling out a form, to a deal that is concluded by sending a campaign. Thus all contacts can be managed within the platform, and each user can add information and get the full history of the lead. The solution also provides lead points, allowing you to track potential customer interaction and target the people you want to follow up with.

Finally, and like many email marketing solutions, ActiveCampaign offers a form builder to easily collect email addresses.

In terms of price, ActiveCampign is a paid tool. The price of subscriptions varies depending on the number of contacts. For example for 5,000 contacts, offers range from $69 per month to $359, depending on needs.

Siècle Digital’s editorial team presents the most interesting free, free or paid tools to professionals every day. Some web products sometimes benefit from strong discounts associated with temporary deals that we choose when the program seems interesting to us. As in the current case, some of the content is not sponsored but contains an affiliate link.

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