Google launches a new digital marketing certificate

Google announces the launch of a new Professional Certificate in Digital Marketing and E-Commerce to help job seekers and employers learn the skills needed to succeed in online business.

The new certification is accredited by the American Association of Advertising Agencies (4As) and the American Advertising Federation (AAF).

In addition, Google promises to offer up to 500 Google Career Scholarships for each US company to help improve the skills of its employees.

For more information, see the next section in today’s Google Professional Certification announcements.

Google Career Certificate in Digital Marketing and E-Commerce

Google’s new certification program will train job seekers in finding customers online, selling products or services, and marketing analysis and measurement.

The Google Marketing and Ecommerce Certificate will provide hands-on experience with digital marketing tools and platforms, including:

  • he can go
  • continuous contact
  • Hootsuite
  • HubSpot
  • Melchimp
  • Shopify
  • to gossip
  • Google Ads
  • Google Analytics

As with all Google Career certifications, those who win one are given assistance in finding jobs through the employers’ association of more than 150 companies. All companies will consider degree holders for relevant entry-level positions.

What are Google Care Certificates?

Google developed professional certifications in 2018 to support skills in high-demand fields.

Google reports available on Coursera that more than 70,000 people have graduated from the program in the United States.

Additionally, 75% of graduates say the degree has had a positive impact on their career, such as a new job, higher salary, or promotion, within six months of graduating.

Google professional certifications are available in areas such as data analytics, IT support, project management, user experience (UX) design, and now e-commerce and digital marketing.

Enrollment in the degree program does not require a degree or experience and can be completed within three to six months of part-time study.

Lisa Gevelber, founder of Grow with Google, says in a press release:

Technology continues to drive economic growth and jobs. It is imperative that job seekers and businesses have access to the skills needed to develop their online presence and open up new areas of economic potential.

Google is pleased to help us achieve our Digital Marketing and E-Commerce certification and our commitment to enabling every American company to develop the skills of their employees at no cost.

To learn more about Google Career Certificates and how companies can access scholarships, visit Grow.google/certificates forbusiness.


Featured Image: Anel Alijagic / Shutterstock

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