Affiliate is a distribution method thanks to which you will be able to get a percentage of the sales of the products that you will promote through your website. These products will be sold by an outside company, the Affiliate, who will provide you with a custom URL so you can accurately see the source of the sales and compensate you. Here are 5 tips for a successful partnership strategy…
1. Grow your website audience
The more people visit your website, the more Internet users will click on the affiliate links on your site and the higher your chances of success in terms of monetization.
To develop website traffic, the best is to create quality marketing content.
Creating a blog with regularly published articles, for example, can greatly contribute to the growth of your audience. You can easily put many affiliate links in the articles you create. Whichever option you choose, ask yourself the following question: How can you increase traffic on your website?
2. Work on CTR
To improve your CTR, it is best to test several possible web marketing configurations: display the promoted product in the body of articles, in visual form on a web page, via a banner at the top of the page or in widgets to the right of your web pages , etc. It will also be necessary to test different affiliates to see which products are of most interest – and therefore clicks.
3. Work on the conversion rate
For your affiliate strategy to be successful, users will not only need to click, but they will also need to buy. If the sale is not made, no commission will be paid for obvious reasons.
Depending on your business and blog sectors, not all affiliate partners will have the same success.
Ideally, you should find the perfect match between your blog and affiliate. This affiliate will have to offer products that will not only perfectly match your blog world, but will also match the buying intentions of the internet users at the time.
4. Adjust the number of affiliate links
You can theoretically place many affiliate links on your site, blog or articles. The longer the article, the more links you can place in it as well, hoping to earn commission on sales made through your text.
But it is absolutely not recommended to put as many links as possible. This may annoy internet users and damage the trust they have placed in you after reading all the high quality articles you may have posted in your blog history.
The best thing is to create quality articles to continue building a good audience. And to focus, when creating an article, on one, two or even three affiliate links that will bring real added value to your readers.
5. Modify your digital ecosystem
Affiliate is one tool among many others in your web marketing arsenal. It can be at the heart of your digital strategy. But it can also be a perfect complement to the various solutions that you will put on your website.
For example, you can totally manufacture and sell shoes through your website while creating a blog on the latest trends in terms of fashion, with articles with links to brands in the leather goods sector, for example.
Do you want to implement a referral strategy? Take part in our “How to make a living from your website” training in which we introduce the different tools and methods for a successful partnership strategy.