Who doesn’t love reading a great infographic? This video communication tool is usually fun, clear, and easy to read, which makes it one of the best tools businesses have for presenting themselves. What are the main reasons why a company should incorporate infographics into its marketing strategy? Let’s discover them together…
Visible: Keep your audience engaged for longer!
We are overloaded with information every day. To define a strategic message, you need more than just words.
Visual content really works for the following reasons:
- 90% of the information transmitted to the brain is visual information;
- Our brain processes visuals 60,000 times faster than text;
- On average, users see only 20% of the text on a web page during a visit.
- Information with pictures is remembered 65% of the time.
- The probability of sharing or liking infographics increases 3 times;
In addition to these basic facts, research has already proven that infographics increase web traffic. Social media posts with images also lead to more engagement: + 650%! And according to marketers, infographics are among the most attractive types of visual content.
Infographics are a really great way to convey complex information in a simple and concise manner. It allows readers to quickly browse or browse through the content and then decide if they want to read more. That’s why we prefer looking at an infographic rather than reading a long text.
Trend: a modern way to communicate
Get rid of dusty Excel tables, bland charts, and endless text. Infographics have become a playground for graphic designers and illustrators, making them an increasingly fashionable tool at the forefront of innovation. In addition to a simple presentation, pictures, numbers and words tell stories and become attractive to an audience that is always eager to tell stories. It’s a great way to convey complex information.
… provide the master data for the survey?
… simplify a complex process and make it easy to remember?
… Awareness of a cause close to your heart?
All this is possible with graphs. Its main role is to reinforce information that seems complicated or boring to make it understandable and attractive to your readers.
Coded: for better visualization of stats
Charts make it easy to look at the numbers. If you want your audience to understand certain stats, then the method of video communication is often best:
- 40% of content creators say it’s the original visuals that drive the most engagement in their marketing efforts.
- Color messages are 39% more likely to be remembered than black and white.
- 50% corresponds to an increase in reading comprehension when reading an infographic.
Not many people will read huge chunks of text to extract the main ideas, so making the data digestible via a visual infographic is a no-brainer!
Influencer: to improve the decision-making process
Visuals speed up the speed of information processing: the faster the information is processed, the faster the decision-making process. Again, the mind processes information in the form of images much faster than in the form of words and humans tend to be visual beings in nature.
If you’re trying to figure out something complicated, graphs help your brain work faster. This, in turn, helps your business communicate its end goal more quickly and effectively.
How do you use infographics for business?
You can use infographics to achieve many marketing goals:
- facilitate faster decision-making;
- making complex reports more easy to understand;
- Establish thought leadership in your field;
- quickly share the results of in-depth studies;
- highlight the advantages or features of the product;
- Accurately visualize demographic data;
- Complete a complete sales package;
- Simplify the intercom.
Infographics are among the best tools any company can use to launch a marketing campaign. Unlike other tools, it is not overly promotional and highly shareable. While blogging, for example, increases the value of search engine optimization and the white paper establishes an authority for the brand, Charts attract the attention of a wide audience because they are easy to read and generally fun.
Of course, part of your content marketing strategy should combine several elements. Think creative marketing content that isn’t necessarily blog posts! Social media posts, white papers, podcasts, infographics… Don’t miss out on good leads.