In this article, I reveal 5 tried and proven strategies to increase your email list of eligible subscribers. But before that, why is it important to build an email list of eligible subscribers? You may have heard it, money on the list? But why is this phrase so important in the world of bold digital marketing?
Quite simply, because thanks to your newsletter you can convert the maximum number of potential customers into customers. 4.2% conversion rate. And this number can increase dramatically with the right copywriter.
(My last email sequence to a customer scored a 13.34% conversion rate).
That’s why I encourage all of my clients and prospects to bet a large part of their strategy on their email list and in their newsletter…
Then with good copywriting, you don’t need to have 1000 subscribers on your email list… From 100 people, you start getting an interesting number of sales, and the turnover that goes with it.
However, you should get the first subscribers! And be careful not just anything, I’m talking about real fans here. Exciting prospects such as the Paris Saint-Germain fan before meeting Paris Marseille.
For this reason, I reveal to you the five strategies to increase your email list of eligible subscribers (automatically).
1 / Strategy #1 to Increase Your Email List of Eligible Subscribers (Starts Tonight)
This is lead magnet, also called freebie. What is tangible? A gift you give in exchange for an email.
This strategy has become popular, but it still works.
However, it just doesn’t take any major magnets to attract the right people to your email list.
I present to you 3 of the most important characteristics. It answers a difficult problem: which means that the potential client’s problem must be painful, urgent, and recognized by your prospects.
Don’t make the mistake of creating a key magnet you want, think of your readers first.
- They are easily consumed: the biggest mistake I see is e-books over a hundred pages (well, I’m exaggerating a bit)… honestly, who is going to read that! You should consume your lead magnet in a few moments;
- It brings a quick turnaround to your reader. This is an easy transformation to implement in your daily life.
There are also formats that work better than others:
- Quiz, because we are curious and have a fun side;
- Your potential client’s checklist to think of everything;
- Templates to save his precious time.
2/ The landing page that turns
When you create your main magnet, you will have to highlight it to attract as many subscribers as possible to your email list. The best is to use a landing page strategy.
But what is a landing page? And what are these characteristics?
The landing page is a landing page (French translation).
This is a page where the only possibility is to leave your email list or subscribe to it. There are no other links (apart from the provisions of the GDPR and your terms and conditions).
At the top of this landing page, place a title that clicks with the main benefit of your lead magnet. Then a curiosity subtitle (always works). Remember to position optically for your lead magnet.
Place the first call-to-action button, to attract the subscriber to the subscription.
Go further, by describing the 3 to 5 benefits a subscriber gains by joining your email list.
but also? Testimonials from people who have already consumed your lead magnet.
Show that you’re the right person to support her by writing Who I Am content.
Finally, put the call to action button again.
3/ The third strategy to increase your email subscriber list
Content creation will be useful to you at all times of your working life. Content creation allows you to:
- Make yourself visible (and attract your first customers);
- Proof of your experience (to reinsure your future clients);
- Show your worth (and care about the media);
- increase the list of subscribers to your email;
- Finally, for sale.
It doesn’t matter what format you choose to create your content: blog, podcast, channel, YouTube… just think of a call to action towards your newsletter subscription.
Create content around the topic covered in your lead magnet (for consistency).
Of course, all of your content should bring value to your prospects.
To create impactful content for your readers, you must of course know your ideal customer by heart and have some ways to escape the blank page.
4 / Use the power of guest articles
This is my favorite strategy for increasing the number of subscribers on my email list. In fact, thanks to a cohesive guest article strategy, I am leveraging the power of other sites in terms of traffic and credibility. Thus, every guest article posted, allows me to get eligible subscribers to my email list.
Don’t underestimate this method. It will make you more credible, and you will be visible to more of your prospects. It only wins for you!
From now on, list the blogs, podcasts, and YouTube channel your audience is using and start contacting some creators for guest articles.
5/ Social Networking
Social networks, which I would like to highlight, as a strategy to increase your email list of eligible subscribers.
I’m mostly on the social network Instagram. Thus, I communicate through my lead magnets, via posts, but also stories. I can also highlight the comments I receive in the newsletter.
I can also easily talk about my newsletter when I write it, or when I send it…
The point of all this? Highlight with each post, the benefits of joining my email list.