To write a good marketing emailAnd You must respect certain rules and arouse the curiosity of your prospects. We will see in this article Techniques and hacks that allow you to increase your open and conversion rate…
1 – sender
First, it must A person immediately knows who he is dealing with. Simply, you should see your last name and first name followed by your website name. You can also insert an image (banner) at the top of your email that reflects a characteristic of your company, such as a color with a logo.
To add your last name, first name, followed by your site name, go to your autoresponder settings.
2 – the effect of
The subject line is one of the most important aspects when writing an email message. Thanks to the object you will be able to Increase your click and open rate. If they are not improved, you will have a hard time selling via email.
A good thing generally consists of three points:
- Remove one of the three brakes (money, effort, time). To this, you can add at the end of the sentence “without money”, “in 5 minutes”, “easily”;
- Don’t make it too complicated In the subject line: the person should immediately understand the subject of the email;
- Advertise a feature In the subject line, this reduction can be “-50% on…” or even “Win €1,000 on…”.
Examples of things:
- Travel thanks to your work
- -5 kilos without exercise
- 2000 euros in 5 days
- Learn… in 3 minutes
- Independence in 31 days
- Your new source of income!
Once you understand how to write something Let’s move on to the email structure.
3 – Email Structure
I’ll give you Optimized email structure in the form of points. It is up to you to use this structure and adapt it to your business.
- add the banner (company image / logo);
- say hi (you have to humanize the relationship);
- Announce the reason for sending the email (I am sending you this email, because I have released a new video that will teach you how to…);
- Add three points at a time with the positives (most emails do this). try to impress people (do it a little in the object examples);
- Enter the call to action (the sentence in the command with the hypertext link “Click here”);
- Add a favorite image, this can be a YouTube thumbnail if you send an email to announce the release of a video. Put a link to redirect people if they click on the image (yes, a lot of people click on the images);
- Enter the original link “http://www.mfiwmfm…..” to make sure you understand. Some people only click if they see a real link?
- Sign the email (again to humanize the relationship). You can use the “see you soon” formula that indirectly encourages the person to click on your link;
- Finally, but not required, add “note:”. Either a slightly funny sentence, an anecdote, a complementary product or supplemental content.
If you apply the advice in this article effectively, I can assure you that you will Increase your click and open rate In your next emails! To learn more about email optimization, I explain how to use its database in this other article. see you soon !