▷ How to create email interaction without using promotion?

The observation is clear: you are not selling enough. So you know why. You check the structure of your sales pages. You conduct a survey to see if your product meets the needs of your audience. You can check the open rates of your automated email sequences. Uh. we will. The numbers are not good…

You pay the analysis a little. disappointing. Your eyes sequence the ornate lines in small proportions.

When your eyes suddenly light up. The ! Finally an email opened and clicked worth the name. You read the subject of the email:

-30% for 48 hours: Go!“.

Then my possession turns into bitterness. Without an upgrade, your emails are neglected by everyone.

You feel overwhelmed with injustice. You’ve spent days creating your email sequences. You spend hours putting together an engaging newsletter. But no one will give you back your coin. What to say about your dour louis.

I know how you feel. Because I lived it. But I managed to correct the shooting.

See the opening percentages for the first three emails of my email sequence (the first day doesn’t really count, because I offer a download bonus):

Email Marketing Sequence
Email sharing
Email Marketing

Not bad is it?

At the end of this article, you will have the keys to boosting the email engagement you’ve been waiting for without having to do promotions all the time.

So, let’s get started right away.

How do you measure email engagement?

I won’t cut corners. I will not give you complex definitions that seem empty.

There are two primary measures of email engagement:

  1. the rate of opening your emails;
  2. and click-through rate in your emails.

If people open your emails, that means they are likely interested in what you want to tell them. If they click on the link in your email, they will likely like what you offer them.


But really, what is the average level of commitment in Europe? In other words, what are the average open and click rates for an email sequence?

  • Average open rate: 26.91%;
  • Average CTR: 4.61%.

Of course, these numbers should be underestimated because they differ according to sectors of activity.

Now that you have determined your location, let’s see How to create more email postBy improving these two indicators.

Improve your open rate to boost email engagement

It’s clear: if potential customers don’t bother opening your emails, everything else will be useless. This is the beginning of the process, the first step. Here’s how to achieve open rates that make the European average seem like a big joke.

1- Find the hypnotic address

Yes, the subject of your email is important. even necessary. It is what will make your email to be read 3 times more than any other address. And the opposite works, too.

How do you find a good address for your emails? Thanks to A/B testing. Almost all professional answering machines allow you to test two copies of the same email, but with different addresses.

Above all, please don’t be fooled. Sometimes a title looks like you better than others. But after the test, it was the other way around. No, the numbers don’t lie. They say the truth.

Watch my last A/B test on an email from my newsletter.

Email Test A/B

Imagine if you had just sent the second version. My open rate was 22% lower.

It says it all: a/b test your stuff over and over again.

2- Take care of your head beforehand

What is a pre-head? You only need the first line of your email that appears in the preview. Especially on smartphones.

As you can imagine, the effect of the pre-address is very real, as shown in the numbers from Getresponse:

Email sharing

Just make your first line tempt the reader. It’s somewhat similar to how a meta description affects internet users’ click-through during Google searches.

3- Send at specific times

I’ll kill the suspense right away. nothing ” best schedule To send your emails.

But if you are sent sharply at noon, do not expect miracles either.

After months of testing, here are 3 times that give me the highest opening rates:

  • 7 am: Yes, it’s early. But the first thing most people do when they wake up is check their smartphone;
  • 2 pm: When their lunch break is over, and it’s hard to get back to work, people check their personal mailbox;
  • 6 pm: At the end of the day, after work or school.

Well, you have three keys on hand to improve unlock rates. It is up to you to implement them as best you can. next one.

Enforce your click-through rates as proof of email engagement

You now know how to significantly improve open rates. Now let’s see how to increase your click-through rates.

When a member of your audience opens your email, it’s a bit like saying ” Hey, looks interesting to me, let’s seeWhen he clicks on the link, it means “. Well, I want to know more, I trust you“.


Your click-through rates greatly represent your audience’s trust in you.

Let’s see how to improve this metric.

1- Lamborghini show, not Peugeot

I have nothing against Peugeot.

But to earn your readers’ trust and click through to your emails, you have to bet on quality. Not the quantity.

In other words, he targeted the Lamborghini design, not the Peugeot uniform.

Quite simply: offer personalized content.

How do ?

  • You can collect the first name as well as the email address on your capture pages, and start your emails with “Hello” [prénom] »;
  • By splitting your lists. I don’t send the same emails to my clients to potential clients. Imagine for a moment.

Selfie discovered your hiking blog a few days ago, and signed up via email. Then you buy your mentoring training. Unfortunately, the menu has not changed.

The next day, you receive a newsletter about your training” Learn Orientation in 30 Days“.

You decide to opt out of your email marketing system, only to find your content irrelevant.

And in retail then?

Sylvie would have been off your list.” Prospect “to your list” Customer Orientation“.

The next day, she allegedly received an email about your training.” How to make your own beautiful backpack“.

Sylvie believes that this training is a complement to the first training. So you buy it. And so on.

Yes I know. It’s an outright cliché. It’s on purpose.

But with this exaggerated example, I understood the importance of dividing subscriber lists.

2- Talk about yourself

  • This morning I am angry.
  • I am writing to you today because I am happy.
  • I did a search. And I’m very excited about it.

Describe your feelings at the beginning of your emails. to reach your audience. In the heart.

How do you feel when a friend says ” This morning I took the lead with my brother. He went out to get some air“.

Mercy, if you are a good friend. Sympathy too.

Now how would you feel if your friend said ” This morning I took the lead with my brother. So he went out for some fresh air. made me sad“.

More sympathy. More sympathy. Put yourself in his shoes. You understand that.

This is the power of feelings.

So, in your next email, don’t forget to describe your emotional state in the first sentence.

The bonus in all of this? Your introduction attracted more curiosity.

3- Improve your links

What could be more than just “To watch the private video, click here. »?

Pop-up window offering free e-book. Maybe (and again).

Make an effort to improve the links in your emails. You will see that only her CTR will be better.

Make the clickable link relevant to the item you’re viewing. For example, “Here’s a new video on how to do an Indian braid in under 30 minutes.”

Other tips when sending videos. Take a thumbnail for your video, go to Canva and enter the YouTube play logo. Next, enter the link on the respective image.

Your prospects will consider opening the video directly in the email, when they are redirected to a page on your blog (or YouTube). Example in this email:

Email sharing

Don’t lose the basics

You can try to improve open rates and click rates. You will have to apply all the tips developed in this article. If your prospects don’t qualify, it’s a waste of time.

Just remember this: Few subscribers who are interested in what you offer are better than many subscribers who are not interested in your work.

Sometimes the email engagement just passes right there, right in front of your eyes. In the first step of your conversion path.

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