Since 2020, the way we work has changed drastically, as part of the world has become confined. But also since 2020, LinkedIn has seen a rapid rise due to its many opportunities. Unsurprisingly, the use of this platform has exploded! So LinkedIn should be a part of your marketing strategy. Still not convinced? These stats will help you better understand the astonishing rise in power and adapt your digital marketing strategy…
According to data taken directly from LinkedIn’s tools, resources, and company data:
- LinkedIn account 810 million monthly active users in more than 200 countries, making it one of the largest social media platforms in the world;
- About 10.2% of the world’s population has a LinkedIn account today;
- LinkedIn ad audience reach has grown by 11.1% over the past few years.
Among the 800 million LinkedIn members:
- The EMEA region (Europe, Middle East/Africa) has more than 206 million users. There are at least 23.0 million users in France. In the UK, they are at least 34.0 million, in Italy at least 16.0 million;
- The tiger region (North American region) has more than 202 million, with the United States having more than 180 million;
- Other members come from other countries and regions.
The platform is available in 24 languages.
And if 42.8% of global LinkedIn users are women, then 57.2% are men.
In terms of age, users between the ages of 25 and 34 (480.0 million) account for the largest ad share on LinkedIn (59.1%). For other age groups:
- 160.0 million users between the ages of 18 and 24 (20.4% of the total advertising audience on LinkedIn);
- 130.0 million aged 35-54 (17.7%)
- 20.0 million are 55 and over (2.8%).
Recruitment is one of the main reasons people are on LinkedIn. Therefore, this is an important marketing area to consider:
- 15% of all jobs are working remotely in 2020;
- Remote vacancies increased by 357% in 2021;
- A person is hired every 3 minutes via LinkedIn;
- 45 million users search for jobs on the site every week;
- There are over 50 million companies listed on LinkedIn;
- About 85% of recruits use this social network to conduct background checks on candidates;
- 9 out of 10 LinkedIn members are open to looking for new job opportunities.
The platform is also home to more than 57 million companies with a growth rate of 2 new members per second.
lead the generation
Along with networking and recruiting, part of developing your LinkedIn digital marketing strategy should focus on generating leads. They tend to invest time on the platform, so find out how to take advantage of it.
- Since January 2020, marketers have reached 663.3 million people through LinkedIn ads;
- 43% of them said they had contacted at least one customer using the platform;
- 69% of them believe that this platform is an excellent tool for generating leads;
- 80% of lead generation among online businesses comes from LinkedIn;
- Ads achieve growth of approximately 1.6% per quarter;
- The top markets for LinkedIn ads to reach are the US (162.5 million users) and India (62 million users).
57% of LinkedIn users access the platform from their mobile device. So consider optimizing your content on the platform in this sense. Make sure your photos and videos are also optimized and can be opened properly without leaving the platform.
LinkedIn is a major source of traffic with:
- 71.33% direct traffic;
- 23.49% search;
- 99.45% of the traffic is from organic search.
LinkedIn has gone from a simple recruitment platform to a professional network. The social network has 15 more impressions of content than job offers. If you think LinkedIn is just a job site or place to put your resume, you are wrong. More and more people, in all sectors, are coming to network, network, develop business, train and bring about change in their sector.
As you understand, LinkedIn is not just a professional networking platform. This platform allows you to find content. You can use it not only to build professional relationships, but also to find content to improve your marketing strategies. So it’s clear: LinkedIn should be part of your digital marketing strategy.
Sources: Kepios, Influencer Marketing Hub, Thrive Agency