Cold Email: All of Its Secrets Finally Revealed

For a B2B company, it is important to give an important place to prospecting. This is also the best way to get concise results, and improve your return on investment. There are many ways to achieve this, and choosing among them can sometimes be difficult. Cold email technology is one of the biggest trends in recent years. It is distinguished by its high efficiency, as well as its attractive profitability. What are his secrets?

About cold email

Cold email is basically a business mining technique that many companies use on a daily basis. Also referred to as “drip email” or “communication email.” The goal here is to attract potential customers, and Waalaxy is one of the best tools to do that. Contrary to what you might think, cold email has nothing to do with other marketing methods.

Here, you are addressing a “cold” contact. Simply put, it’s an unqualified prospect that there hasn’t been any interaction with before. You can use this technology only with professional contacts, and for the purpose of business-to-business search. In practice, it’s about engaging in a conversation and gradually building a relationship of trust. Adding added value is very important if you want to get satisfactory results.


As you can imagine, it is because cold mail has advantages that make it popular. Here are a few:

  • Energy : The campaign can reach many potential customers at once;

  • the performance : Surveying potential customers by email is one of the most effective selling techniques;

  • Accessibility: Cold email remains affordable for most email offerings.

How do you run a strong cold email campaign?

With cold email, you have a certain ease in finding new clients. However, it will be necessary to respect certain conditions and to develop campaigns well. Otherwise, you will only get a low response rate. The worst thing that can happen is that your emails end up in the recipients’ spam. Here are some of the steps to follow to make this best cold email campaign:

set target

Obviously, this is the foundation of any marketing strategy, because without it you wouldn’t be able to define your buyer persona. Targeting your cold email campaigns will be very accurate, with a higher open rate. In addition, it is always better to prioritize quality over quantity. The best way to define a goal is to group the different key characteristics you want it to have.

For B2B, this data may relate to:

  • • Age group.

  • • Socio-professional category.

  • • Activity area.

  • • type of employment.

  • • Etc.

Gain connections with LinkedIn

Once you have identified the buyer persona, the next step is to find the contacts. This will make it possible to obtain a database to exploit. Don’t look away, because LinkedIn is the perfect platform. You will be able to collect prospects’ email addresses. After that, all you have to do is integrate it into your business contact list. Simply use the search bar and target precisely with pre-set criteria.

To be most effective, focus your efforts only on the people who have the main decision-making power. These are the features:

  • • CEO/CEO.

  • • commercial;

  • • Marketing managers.

  • • Managers.

  • • project managers;

  • • Etc.

Then get their address from the LinkedIn profile. In most cases, you will first need to add leads to your network before accessing email. It may happen that the email is not available, and a guessing game is required. The email structure is practically identical for all companies:

Enrich content and customize cool email

Finally, you will have to take care of the content of the emails that you will be sending to your target. It is really important to work on your sequence, because only the first notes will be taken after several emails have been sent. The goal above all is to start the conversation. Forget that urge to start promoting your product or service right away. Cold email first allows you to gain the trust of a potential customer before making a sale.

Follow these threads to improve your custom prospecting email writing:

  • Clarify the subject of the cold email: The potential customer will read the email subject first. It should be as clear as possible, and not lead to any confusion. Mark promotional turns excessively, which runs the risk of spamming your email.

  • Write a good hook: The potential customer will make the decision whether to continue reading your email from the first lines or not.

  • Attacking the problem and needs of the potential customer: Only then can you suggest solutions to solve it.

  • Be short and brief: Stay within ten words in relation to the main phrase. In short, don’t exceed 150 words if you want to grab the reader’s attention.

  • Use storytelling: Narrative writing will allow you to capture the reader’s attention and then provoke emotion.

  • Conclude with a call to action: Ideally it should be in the form of a question, to make room for discussion.

In sum, you will have to show persuasion, professionalism and above all humanity. These are real people standing behind this screen and reading your emails. So don’t give them a lot of standout and marketing talk. Sometimes put yourself in the shoes of potential customers, and evaluate the impact of the email on yourself.

What should be remembered?

You now own the most important keys to the success of your cold email campaign. Above all, you should take the time to define your goal. It will then be necessary to write letters that are persuasive and personalized. When all these conditions are met, you will necessarily reach your goal. To save time, automate your follow-up sequence with marketing automation software.

CNEWS editorial staff was not involved in the production of this content.

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