If you want to improve the performance of your email marketing campaigns, we have the document for you! Sendinblue has published a standard very full Based on an analysis of the performance in the last 12 months of nearly 700 companies worldwide. In this document, you’ll discover basic stats by work area and regions as well as tips to improve your performance…
Click here to download the “Emailing Benchmark 2020” e-book
Email marketing remains the channel in which results are, on average, the highest. So the email offers a Four times the return on investment than any other method.
Thanks to this document, which can be downloaded for free, you will have a clear view of the most important numbers and metrics, sector by sector and region by region.
Open rate, click rate, interaction rate, unsubscribe rate, bounce rate… everything is checked to better understand and learn lessons to develop its activity.
We know that the sector with the best average open rate is Marketing/Advertising (38.10%) followed by the Associations sector (36.75%).
Approximately thirty sectors are examined in the document. Thus you will have the key figures in your sector to position yourself:
The document also gives you the extension Ranking of the best performing regions and sectors. In addition to understanding your results, you can compare them with the results of similar organizations.
Email Marketing: Average Key Pricing
Note that the average (median) open rate is 25.85%, click rate at 1.27%, unsubscribe rate at 0.05% and bounce rate at 1.72%.
The average campaign open rate ranges from 24.4% to 26.8% depending on the region, and the most efficient activity segment is the “marketing/advertising” segment as seen above.
The click rate is more variable and is not necessarily proportional to the open rate.
For example, the marketing/advertising segment has the lowest CTR of 0.78%, even though the open rate is the highest. Likewise, the Asia Pacific region has excellent open rates but very low click rates, which indicates a desire to learn without going too deep.
Tips to improve campaign performance
The e-book not only gives you key performance data but goes further by giving you Best practices in all sectors Based on the performance of the best studied companies.
You’ll find tips for planning your campaigns season by season. You will learn how to take advantage of automation to improve your customer journeys and conversion rate. You’ll also get tips on customizing your campaigns (theme, sender, design, etc.).
I also found some Interesting tips on cleaning your contact list.
As you know, a bad open rate damages your reputation as a sender. It is therefore necessary to clean your database on a regular basis and monitor key performance to exclude unsubscriber profiles.
And of course you’ll find tips on the best time to submit your campaigns according to your audience profile.
More than 20 pages of the e-book (containing approximately 60 pages) is fully dedicated to improving results. A real gold mine.
The e-book ends with a checklist to improve its performance.
E-book for download ASAP 🙂
Thanks to this e-book, you will have a file A true overview of email marketing performance. Not only will you be able to position yourself in relation to your sector, but you will also be able to improve your performance by utilizing the good practices of the most successful companies in terms of email marketing.
To download the e-book for free, click here
It’s Sendinblue that wrote this great standard. Sendinblue is an integrated digital marketing platform that helps companies around the world accelerate their growth with better marketing campaigns. Designed to adapt to the evolving needs of its customers, the interface is extremely easy to use, and includes the latest emails, transactional communications, marketing automation, SMS, plugins, and contact segmentation functions. To connect, share and transform more possibilities, a tailored Enterprise offering provides exclusive access to additional functions and services, including sub-account management and a dedicated account manager, thus unleashing the power of digital marketing and fostering a trusting relationship with customers.
To learn more about their offer, click here
The article was written in collaboration with Sendinblue.